On Purpose
with Jay Shetty
A top wellbeing podcast with a huge home audience. Its interviews have a long tail the main feed never captures — so our pages keep mining it.
Overview
On Purpose has one of the largest audiences in its category — but an interview's value doesn't stop on release day. A guest moment can land a year later in a niche the main feed doesn't serve. We run a standing pipeline that keeps cutting the catalogue and placing it across 1,000+ wellbeing and lifestyle pages.
The gap
Evergreen content, one point of distribution. Episodes get fully monetised once, on release, then left behind — while the moments inside them stay relevant for years.
How it ran
- Rolling pipeline across the back catalogue plus each new public episode.
- 640 clips a quarter, cut to a documented spec.
- Placed across 1,000+ wellbeing, mindfulness and lifestyle pages on four platforms.
- Network views, watch-hours and CPM reported every month.
Results
Selected clips
The takeaway
The show does the hard part. The system makes sure none of it gets left on the shelf. Weekly or five years of archive — the mechanics don't change.